The Equity Space

  What is the meaning of links on a blog ? What is an Anchor text? Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and helps search engines by giving them context. Example : A youtube link in a blog ! Types of Anchor text. Branded links, The URL itself , Site name, Article or page title, Exact keywords, Partially matching keywords, Related keywords, and Generic links. What are inbound link or backlinks ? Inbound links, also known as  backlinks , occur when another website links back to your site. Google views inbound links as an indicator that  your site has high-quality content , making these links one of the most important elements in  search engine optimization  (SEO). In th...

(Originally Published 2022)  Amartya Sen:   INTRODUCTION    This Great Economist made me think a lot after reading his work of Development as freedom along with his other work on capability (potential). According to Sen, Capability as a “person's ability to do valuable acts or reach valuable states of being; [it] represents the alternative combinations of things a person is able to do or be “(Sen 1993, p.30). The capabilities are opportunities or freedoms to achieve what an individual reflectively considers valuable. Its central tenant is that in evaluations one must look at each person not as a means to economic growth or social stability but as end. We must evaluate freedoms for people to be able to make decisions they value and work to remove obstacles to those freedoms, that is, expand people’s capabilities .       Development as freedom ( Sen, 1999, p.11) as per Sen, Political freedom (in the form of free speech and elections) help to prom...

(Originally Published in 2022)  Today is the Jayanti i.e Birth Anniversary of Chhatrapati Shivaji Maharaj. So why is he still relevant to us ? Maharaj abolished Slave trading which was a profitable business. The Dutch offered them slave trading opportunity but he strictly ignored this profitable business as it was immoral.But our current politicians practice immoral behaviour openly, unfortunately. At that time, This was the only empire or state whoes foundation was "Swarajya" and "Surajya" . Other kingdom were called as Adilshahi, Nizaamshaahi, Kutubshahi , Mughlai (rule of mughals). His kingdom was of people not for selfish ambition. Sati (burning of Widow after husbands death) was abolished by Jijau Mata. After Maharaj Shahaji death she was expected to go for Sati but she didn't. Tukaram Maharaj was the teacher/ Mentor of Chhatrapati Shivaji Maharaj. Tukaram Maharaj was against Varna System and dominance of Brahmanical ideology. Thus, Chhatrapati Shivaji Maha...

(Originally Published in 2020)  (NOTE THIS ARE MY POINT OF VIEWS I DON’T INTEND TO CREATE ANY DISORDER , ANARCHY SITUATION IN READERS MIND OR SOCIETY ) 1)        Arjuna  you are in a exchange or Yagna Exchange is a cornerstone or basic thing which gives birth to civilization or culture as exchange implies give and get not take or snatch. Indian word for it was “Yagna”. In simple words , Arjuna was in a exchange where his brothers Pandava needed him the most. For their survival or well-being depended on Arjuna as Pandavas had already lost their own Indraprastha Kingdom in gambling. Thus they can’t carve out one more kingdom by burning another forest such compromise was not ever done by Kauravas .As , Kauravas were not ready to give even a needlepoint of Pandavas property war was bound to happen for survival and for survival we are dependent meaning exchange .     2)        Arjuna you can give u...