What is the meaning of links on a blog ?
What is the meaning of links on a blog ? What is an Anchor text? Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and helps search engines by giving them context. Example : A youtube link in a blog ! Types of Anchor text. Branded links, The URL itself , Site name, Article or page title, Exact keywords, Partially matching keywords, Related keywords, and Generic links. What are inbound link or backlinks ? Inbound links, also known as backlinks , occur when another website links back to your site. Google views inbound links as an indicator that your site has high-quality content , making these links one of the most important elements in search engine optimization (SEO). In th...